14 Fashionable Sports activities Bras That Are Snug Too

In the event you had informed us 10 years in the past that the preferred bra fashion in a decade would not be some form of underwire fashion, we most likely would not have believed it, however right here we’re. This week WWD reported {that a} research accomplished by the NPD Group on girls’s lingerie spending habits confirmed that probably the most development over the previous three years has been amongst sports activities bras (and shapewear). NPD Group discovered that sports activities bra gross sales elevated by 6% over the previous yr, and millennials, specifically, spent a 3rd of their bra budgets on this one fashion final yr.

Marshal Cohen, chief business analyst on the NPD Group, attributed the rise in reputation of sports activities bras to athleisure and the will for consolation in trend. Along with that, WWD factors out that individuals’s “more and more busy lives” are at play, in addition to the “innerwear-as-outerwear pattern.” So if it looks as if well-liked manufacturers like Lululemon and Marks & Spencer are providing extra sports activities bras than ever, you are not imagining it, and there is clearly loads of information behind it.

Scroll on for a few of the chicest sports activities bra examples on Instagram and store a few of our favorites.

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