Day: November 9, 2020

8 Over-50 Women With Ridiculously Good Style

In the fast-paced fashion industry, it can often feel like there’s a glaring lens always refocusing on what’s youthful and new. But here at Who What Wear, we’re inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they’ve kept in their arsenals over time.

While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you’ll see what we mean. Read on for a look at eight inspiring women and then shop pieces for women of every age.

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Gucci hottest brand on planet in Q3 2020: The Lyst Index


Italy’s Gucci was the hottest brand on the planet in the third quarter of this year, according to The Lyst Index, a quarterly ranking of fashion’s hottest brands and products. It was followed by Italy’s Off-White, US brand Nike and Prada respectively. Paris-based fashion house Balenciaga was ranked fifth, Italy’s Fendi was ranked sixth and Versace seventh.

The rest in the top ten were French luxury fashion brand Saint Laurent and Italy’s Bottega Veneta and Valentino.

When Gucci livestreamed its Epilogue collection in July, worldwide views exceeded 35 million, making it the brand’s most-watched digital event ever. On Lyst, page views for Gucci increased by 52 per cent in the third quarter year-on-year, London-based fashion shopping platform Lyst said on its website.

Jacquemus, which is 11th hottest brand following its rapid ascent, was among the first to hold a socially distanced fashion show since the crisis began. Set in a wheat field outside Paris, the show yielded a rich crop of social media posts despite the limited number of attendees. Demand for the brand rose by 186 per cent in the 24-hours following the event.

The coronavirus pandemic continues to upend the fashion industry and change consumers’ habits, but

Men’s Vogue Advice & Ideas

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