Day: January 15, 2021

3 Retinol Benefits You Need to Know About—and 4 Myths

If it’s your first time using retinol, go slowly. You might want to start with a mild concentration, a small amount of product, and application only a few times a week at first. But keep in mind that you won’t see results overnight. “It will take a minimum of eight to 12 weeks to see your skin start to improve,” Gmyrek says. “This is a marathon, not a sprint. More is not better, and it will increase your chances of irritation, causing you to discontinue usage. Begin using a new product every third night for a week or two, then increase to every other night before using every night. This will allow your skin to accommodate to the product, increasing your chances of successful use.”

Here are a couple of other steps and recommendations:

1. Cleanse and completely dry your skin first. “If you apply to damp skin, it may alter the absorption and lead to more irritation,” Gmyrek says. A thin coating will do, so you don’t have to slather it on.

2. Stay away from certain areas. You’ll also want to avoid areas that are the most vulnerable to dryness, like around the nose, mouth, and eyes. Avoid

Australian Skin Care Brand Ultraceuticals Launches in the U.S. – WWD

Australian-based skin care brand Ultraceuticals is expanding to the U.S.

The launch was initially set for early 2020 but was pushed back due to the health crisis — until now.

“The U.S. market was really interesting strategically to us for many reasons,” said Karen Wilkin-Donachie, chief executive officer. “It’s very attractive size-wise. It’s also very competitive. To some degree now, the space is crowded with a lot of choice. But where we saw opportunity was the gap in very few brands, if any, serving the professional skin channels with a strong focus in commitment.”

Ultraceuticals, founded in 1998 by cosmetic physician Geoffrey Heber, partners with medical spas, beauty spas and salons to reach consumers. In the U.S., Ultraceuticals’ products will be sold through professional retail channels, as well as direct-to-consumer at Utraceuticals.com, where online revenue will be shared with those partners.

To date, Ultraceuticals has signed on three U.S. distributors and expects to have four more by June. The brand anticipates being present in about 150 U.S. locations nationwide by the end of 2021 with approximately $8 million in retail sales.

Since the impact of COVID-19 hit, Ultraceuticals has pivoted to focus on hosting weekly online webinars — both professional