It is undeniable that designer Kim Jones has defined a new aesthetic for Dior men’s since he took over the creative direction of the brand in 2018. His confident understanding of traditional men’s wear, his refusal to conform with outdated and overly conventional men’s style rules and his respect for Dior’s heritage codes, including the house’s couture legacy, has allowed him to connect with consumers from all over the world. His rolodex of uber famous personal contacts happily willing to wear his creations — including David Beckham, K-pop music group BTS and fashion loving musician Maluma, to name a few — hasn’t hurt, either.
As part of his fashion genesis, Jones collaborated from the beginning with some of fashion’s close relatives in the contemporary art world. Teaming with artists like Kaws and Kenny Scharf, Jones has used his platform each season to inspire and educate a new generation through graphic storytelling, and in doing so giving an intellectual seal of approval to his creations. For fall 2021, Jones collaborated with Scottish-born painter Peter Doig. The blend of Dior’s couture elements, Doig’s rich visual repertoire and Jones’ mastery of ceremonial military uniform construction was this season’s proven success formula. Here