Day: February 1, 2021

Ser.O.Ya Launches Gender Neutral Fashions Committed to Catalyzing Social Change – WWD

Ser.O.Ya, a contemporary fashion label with a commitment to catalyzing social change through philanthropic partnerships, is today launching exclusively on FWRD. The emerging brand, founded by Ohad Seroya, offers predominantly gender-neutral garments in unisex, feminine and masculine designs, featured on the collection’s campaign face: model and activist Teddy Quinlivan.

Last March, Seroya and his husband Aviad Klin (who are also the cofounders and creative directors of the women’s label Retrofête and managers of the multilabel Mint Showroom) were quarantining in Miami when the idea of a new contemporary, gender-neutral label with a social conscience and feel-good mentality sprang to Seroya’s mind. 

Teddy Quinlivan for Ser.O.Ya 
Courtesy photo

“Ser.O.Ya came to life while we were in lockdown in the spring, I saw the world changing and hurting around me. I wondered about ways I could help beyond the pandemic, as a designer, as a leader. This was my most authentic way to do it — creating clothing that has soul, that spreads good energy and supports many causes that are important to me and my team. We’re not just here to change the world — we want to empower people to smile, to wear themselves and let their confidence shine through,

I Rebuilt My Underwear Collection—Here’s What I Bought

It’s sad to admit, but I truly neglected my underwear collection all 2020. With loungewear firmly dominating last year, all of my fancy dresses and pants were sort of shoved to the back of the closet, and suddenly intricate lingerie didn’t feel like much of a priority. But as we all know, good underwear is the workhorse of any wardrobe, and I’m looking to redeem myself here in 2021.

In the spirit of January’s unofficial motto of “new year, new me” I decided to do a full-on purge of my lingerie drawer, and rebuild my collection of panties from scratch. Fortunately, revamping was as simple as clicking over to Amazon, Nordstrom, and Target for a quick browse. If you’re like me, you have different underwear for different occasions; thongs and seamless styles to avoid visible panty lines, pretty panties to feel fancy, and cotton or full coverage briefs for when comfort reigns supreme. Below, I’ve put together a list of all of the pairs I’m buying now to replace my undies of yesteryear. Cheers to new underwear, and happy purging! 

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