PARIS — Launchmetrics is kicking off its Magnificence Content material Killers marketing campaign, which spotlights range and inclusivity in magnificence promoting.
“We’re right here to share the success tales and show that manufacturers might be key voices in the case of these conversations,” Alison Bringé, chief advertising officer of the info analysis and insights firm, instructed WWD. “After we take a look at the media affect worth these manufacturers have been in a position to drive, it’s now not simply the job of the media or influencers to inform these tales or to be a platform or a car to share these tales. Manufacturers can yield numerous buzz.
“Magnificence Content material Killers highlights the manufacturers which have used their voice and content material to kill it, unfold the phrase and create consciousness in the case of inclusivity and variety,” she defined.
Magnificence Content material Killers begins in the present day, highlighting Sephora’s The Limitless Energy of Magnificence marketing campaign and Valentino’s Voce Viva perfume marketing campaign, on a Launchmetrics.com microsite. Two extra will likely be highlighted per day on April 12, 19, 26 and Could 3, for a complete of 10 campaigns that have been launched in 2020 from all