German sportswear large Adidas is launching a model marketing campaign right this moment referred to as “Not possible Is Nothing” centered round 20 completely different movie clips that characteristic a choice of sportspeople and celebrities the corporate already works with.
The lineup consists of Beyoncé, soccer stars Mo Salah and Paul Pogba, ladies’s basketball all-star Nneka Ogwumike and on-line gamer Tyler “Ninja” Blevins, in addition to Siya Kolisi, the primary Black captain of the South African rugby staff, and Tifanny Abreu, the primary trans lady to play in Brazil’s skilled volleyball tremendous league.
The biography-style movies, normally no more than a minute in size and accompanied by different visible supplies, can be launched at intervals all through the spring and summer time on all Adidas’ advertising and marketing channels and in shops. They’ll embrace archival footage and residential movies equipped by Adidas’ star gamers, in addition to loads of rousing, inspirational messaging concerning the potential for sports activities to unite.
Not possible Is Nothing “serves because the introduction for a long-term model perspective,” the corporate stated in a press release. However as Brian Grevy, the corporate’s government board member liable for world manufacturers, added, “that is greater than only a