PARIS — Heritage can function each a treasure trove and a springboard for a perfume model reminiscent of Parfums d’Orsay.
The French home with roots courting again nearly 200 years perpetually mines olfactory, aesthetic and story-telling inspiration from its founder, the colourful dandy and gifted portraitist Rely Alfred d’Orsay. These then are parlayed into the current day.
In 1821, d’Orsay met Marguerite Gardiner, Countess of Blessington, who was married and 12 years his elder. Their sentimental emotions blossomed, and the 2 had an affair.
“It was for her, in 1830, that he conceived a perfume that represented their love and relationship,” defined Chloé Prigent, D’Orsay’s director of branding and communication, discussing the fragrance that was gender-neutral with a view to hold their liaison secret.
“It’s a real story, which is what’s wonderful,” she continued, describing the perfume as having been “born in a heartbeat.”
D’Orsay’s first scent has been reworked and will likely be relaunched in June.
After being acquired by Aera Nova in 2015, D’Orsay executives hit the pause button on the model and delved into its archives, refocusing the storyline “round fragrances [reflecting] states of affection,” defined Amélie Huynh, D’Orsay’s chief govt officer.
“The historical past of Alfred