Sommer Ray is the face of a brand new magnificence model.
The influencer has partnered with Aaron Hefter, cofounder of ingestibles firm Nutrabolics, and Felicia Hershenhorn, an legal professional, on Imaraïs, a PETA-certified ingestibles model. Imaraïs, whose identify is impressed by the Swahili language, launches with Glow, a gummy that has energetic substances comparable to vegan squalane and marine algae, meant to advertise skin-barrier perform, in addition to Activated-C, a vitamin C components trademarked by Imaraïs. The substances are all sourced inside North America.
“I’m a agency believer that stunning pores and skin comes from like the within,” Ray advised WWD in a Zoom name. “That is one thing I consider in and one thing I need to get behind.”
Ray, who has not beforehand labored with a magnificence model, mentioned she was approached by Hershenhorn throughout the pandemic to be part of Imaraïs, on which Hersehnhorn and Hefter started working practically a yr in the past.
“The pandemic has been actually horrible for lots of people, but it surely’s allowed Aaron and I to attach with [Ray] on such an intimate degree,” Hershenhorn mentioned. Ray relies in Los Angeles, whereas Hersehnhorn and Hefter are primarily based in Toronto.