MILAN — Main worldwide influencer advertising company Ykone, based in Paris in 2008, has acquired a 51 p.c majority stake in Milan-based digital communication company MB New Media Company, established by Matteo Baldi.
Following the operation, Ykone’s Italian division and MB New Media Company merged into a brand new company, named Ykone Baldi, that employs 30 folks in Milan and contains a vary of divisions, together with expertise administration, challenge administration, social media and knowledge and know-how.
“Matteo is one of the best in Milan and we’re leaders in Paris,” stated Ykone founder and chief govt officer Olivier Billon. “By this merger, we will develop into leaders in Europe within the business of influencer advertising and we even have ambitions to develop internationally.”
Billon additionally highlighted how the 2 businesses are complementary. Ykone’s technique is especially targeted on a data-driven strategy. The Paris-based company operates an in-house platform, known as Campaygn, that ensures its shoppers real-time monitoring and administration of social media campaigns, whereas MB New Media Company has constructed a reputation within the luxurious and wonder business due to a method primarily based on creating tight relationships with manufacturers.
As well as, by way of the acquisition, Ykone, which