Alexa Chung Will get to Work for Mulberry, because the Model Marks 50 Years – WWD

LONDON – Greater than a decade after launching the Alexa bag, Mulberry has gone a step additional and requested Alexa Chung to create her personal design for the model as a part of a collection of tasks to mark its fiftieth anniversary.

The brand new Alexa capsule presents two kinds, a spacious shoulder bag known as the Huge Man and a compact clutch often known as the Little Man. Each had been impressed by the Seventies fashion of actresses Charlotte Rampling and Lauren Hutton.

“I welcome this extension of a relationship that’s been unfolding over many years. We do all like an origin story and one thing genuine, and I suppose it doesn’t get extra genuine than this,” stated Chung, who additionally designs an eponymous clothes model along with pursuing a TV profession.

Each baggage draw on Chung’s fashion, masculine tailoring, classic romance and British design.

Mulberry x Alexa Chung 
Courtesy of Mulberry

“I needed to create one thing that straddled what the luggage imply to me personally,” and what they may turn out to be that for one more particular person’s wardrobe, she stated. “I needed to make it possible for it might endure, turn out to be a future traditional.”

Thierry Andretta, Mulberry’s chief government officer, stated “I’m delighted to see her distinctive interpretation of the home codes on this capsule.”

The gathering begins at 795 kilos for the Little Man in velvet, and goes as much as 1,195 kilos for the Huge Man in shiny croc. The gathering will likely be offered in shops globally, and thru Mulberry.com.

The mission is the newest in a collection of fiftyth anniversary collaborations often known as Mulberry Editions. The model can be working with Priya Ahluwalia, Richard Malone, and Nicholas Daley, with capsules set to be launched later this 12 months. All the things has been designed per the label’s Made to Final manifesto which was unveiled on Earth Day 2021, and revolves round low carbon utilization.

Ahluwalia, Malone and Daley have every re-imagined an present Mulberry silhouette, with the goal of exploring “what luxurious sustainable craft can imply within the twenty first century, with an emphasis on low-impact manufacturing, progressive sourcing and product circularity,” in accordance with the corporate. 

Mulberry x Alexa Chung

Mulberry x Alexa Chung 
Courtesy of Mullberry

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