Why costume one well-known musician when a South Korean boy band shelters seven? Louis Vuitton has named BTS its newest model ambassadors.
“I’m delighted BTS are becoming a member of Louis Vuitton in the present day,” Virgil Abloh, males’s creative director at Vuitton, stated in a press release. “I’m wanting ahead to this excellent partnership which provides a contemporary chapter to the home, merging luxurious and up to date tradition. I can’t wait to share all of the very thrilling tasks we’re engaged on.”
In a press release, BTS returned the sentiment: “Changing into world model ambassadors for Louis Vuitton is a really thrilling second for us. We’re excited for our upcoming tasks with Virgil Abloh.”
Vuitton had already leveraged the ability of Ok-pop by enlisting BTS to do a teaser marketing campaign forward of Abloh’s fall 2021 assortment for Vuitton unveiled in January. BTS boasts 40.2 million followers on Instagram, for instance. On-line chatter targeted primarily on whether or not BTS would attend the present, which was filmed in Paris with out company because of the ongoing restrictions linked to the coronavirus pandemic.
BTS, an acronym of Bangtan Sonyeondan or “Past the Scene,” is made up of seven performers — Jin, Suga, J’Hope, RM, Jimin, V and Jungkook — every of whom has his personal model. The band topped the Billboard Sizzling 100 chart 3 times in 2020, and been acknowledged on the Billboard Music Awards, American Music Awards and MTV Video Music Awards.
The boy band’s large recognition and funky model have helped win over key leaders within the style crowd. BTS landed on Vainness Truthful’s 2019 Greatest Dressed Record. The identical 12 months they have been named world model ambassadors for Fila and have been dressed by Dior’s males’s put on designer Kim Jones, who created stage outfits for a leg of the group’s “Love Your self: Communicate Your self” world tour.
Vuitton additionally boasts a number of well-known feminine model ambassadors, together with Alicia Vikander, Emma Stone, Léa Seydoux, Sophie Turner, Liu Yifei, and Naomi Osaka, a three-time Grand Slam winner.
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