Gucci Unveils Nature Positive Climate Strategy – WWD

MILAN — Gucci is championing regenerative agriculture, tackling climate change and going beyond its commitment to total carbon neutrality.

During the virtual World Economic Forum in Davos, Marco Bizzarri, president and chief executive officer of Gucci, will unveil today the company’s nature-positive strategy, called “Natural Climate Solutions Portfolio.”

Accordingly, Gucci will help protect and restore critical forests and mangroves, while also investing in regenerative agriculture within its supply chain.

“The evolution of our strategy incorporates a series of clear climate actions that will continue to prioritize reducing our emissions and drawing down CO2, which allows us to maintain carbon neutrality across our entire supply chain. At the same time, we are investing in regenerative agriculture as an important pillar of our approach,” Bizzarri said.

“Led by science, Gucci’s new Natural Climate Solutions Portfolio protects and restores important ecosystems that mitigate climate change, while providing lasting biodiversity and climate benefits for years to come. We want to be part of the solution for nature and climate by mainstreaming practices and systems that will transform nature from being a victim of climate to becoming an actor to change climate, which will ultimately determine the future of our planet,” concluded Bizzarri.

Buyers Laud Cozy, Chic Offer From Paris Shows – WWD

PARIS — It was another hybrid fashion season in Paris, with a mix of live shows — with no audiences — and video presentations, but brands still managed to deftly relay their artistry through the screen.

Retailers expressed enthusiasm for the efforts, and the clothing, sensing an underlying streak of optimism amid the upheaval.

“We typically expect quite a bit of artistry in Paris, and it came through this season, in spades,” noted Justin Berkowitz, men’s fashion director for Bloomingdale’s.

Trends ran the gamut from sturdy outerwear for braving the elements to comfortable knitwear for elegance at home, and new must-haves included dressing gown coats, knit polo shirts and varsity jackets.

“Even if the shows are digital, you can still feel the creativity of the fashion shows even stronger, and pushed further,” said Laurent Coulier, menswear offer and buying director for Galeries Lafayette.

“I think the brands have had longer to anticipate this new way of working under the digital landscape and really understood how to make it work for them and their brand identity,” added Dean Cook, head of men’s wear buying at Browns.

Collections from Dior, Louis Vuitton, Loewe and Dries Van Noten racked up the highest mentions

Beyoncé’s Icy Park Is Third Ivy Park Collection – WWD

Beyoncé: Ice Princess.

That’s the visual inspired by Icy Park, the singer’s latest drop in her Adidas x Ivy Park collection.

The third iteration of the collection is designed to bring the street to the slopes with an assortment of apparel, footwear and accessories that blend alpine-inspired elements with classic streetwear references.

The size-inclusive collection is intended to inspire “creativity, individuality and imagination” in its wearers, according to the partners. Think faux sheepskin and performance towel terry materials that add texture to a range of cozy pieces. The collection also introduces a new Ivy Park monogram on some of the apparel and accessories, while others sport a playful ski tag print.

The collection includes five new styles of shoes including an update to the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers as well as a brand-new Super Sleek Boot.

This time around, Beyoncé will be joined in the campaign for the collection by a diverse group of buzzworthy names including Hailey Bieber, record label executive and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray and Kyla Coleman.

The campaign also advances the brand’s “This Is Your Park” mantra. Beyoncé came up

The Five Best Looks From The Dior Fall 2021 Men’s Runway Show – WWD

It is undeniable that designer Kim Jones has defined a new aesthetic for Dior men’s since he took over the creative direction of the brand in 2018. His confident understanding of traditional men’s wear, his refusal to conform with outdated and overly conventional men’s style rules and his respect for Dior’s heritage codes, including the house’s couture legacy, has allowed him to connect with consumers from all over the world. His rolodex of uber famous personal contacts happily willing to wear his creations — including David Beckham, K-pop music group BTS and fashion loving musician Maluma, to name a few — hasn’t hurt, either.

As part of his fashion genesis, Jones collaborated from the beginning with some of fashion’s close relatives in the contemporary art world. Teaming with artists like Kaws and Kenny Scharf, Jones has used his platform each season to inspire and educate a new generation through graphic storytelling, and in doing so giving an intellectual seal of approval to his creations. For fall 2021, Jones collaborated with Scottish-born painter Peter Doig. The blend of Dior’s couture elements, Doig’s rich visual repertoire and Jones’ mastery of ceremonial military uniform construction was this season’s proven success formula. Here

Beauty Professionals Sue Gov. Gavin Newsom – WWD

The Professional Beauty Federation of California, a nonprofit created in 1999 and representing more than 620,000 licensed beauty professionals and 53,000 barbers in the state, is suing Gov. Gavin Newsom, the association said today.

The organization has teamed with a group of California-based restaurants that unified to file a lawsuit days before Christmas, explained Fred Jones, the group’s lobbyist and legal counsel. Just like restaurants, which are restricted to takeout only, beauty and barber establishments with COVID-19 safety measures in place are looking to reopen immediately and permanently, as well as receive financial relief. Businesses are accumulating debt, and many are closing their doors for good.

“Some Los Angeles-area restaurants retained [lead counsel and L.A.-based attorney] Mark Geragos…to file suit,” Jones told WWD. “Then in speaking with Mark, because I’ve known him for a long time, he decided, ‘Hey, some of the arguments that salons have are even stronger and given the fact that salons and restaurants are taking the brunt of this, why don’t we combine forces.’ So yesterday, he amended his existing lawsuit that was filed right before Christmas to include our industry, hair, skin and nails.”

The organization’s campaign to reopen salons has been supported by companies

How Citizens of Humanity Leverages Cross-Border E-comm to Boost Sales – WWD

In a WWD-produced webinar, Rob Keve, cofounder of Flow Commerce, and Mario Borroi, chief operating officer of International at Citizens of Humanity, joined WWD executive editor Arthur Zaczkiewicz in discussing the booming opportunity for cross-border e-commerce, attracting and converting international consumers, online, and how Citizens of Humanity has executed its growth amid the pandemic with Flow Commerce.

Flow Commerce is a turnkey and modular solution that emphasizes flexibility, scalability and control. Keve told the audience, the company was founded with the intent to enable global brands and consumers to overcome challenges with foreign transactions including presenting local currencies, taxes, slow and expensive shipping, and available payment methods. “Flow created itself in the image of making this simple,” Keve said. “What if you could, very simply, manage the experience for the consumer wherever they came from in the world.”

In addition to equipping brands with tools that help with localization, landed cost, logistics and checkout payments, Flow also serves its brands with conversion optimization and product syndication. Put simply, Keve said Flow’s tools “enable [brands] to advertise across Google and Facebook portfolios so that they can syndicate product feeds and drive traffic to their site and empower brands to enable