PARIS — After taking its men’s shows to Shanghai and Tokyo last year, Louis Vuitton is ringing in the new year with a series of men’s fashion events in Paris this month, culminating with the presentation of its fall collection on Jan. 21.
Dubbed “Louis Vuitton: Walk in the Park,” the mix of physical and digital experiences kicks off with a temporary store, open from Jan. 8 to 31 at 28 Quai de la Mégisserie, offering a selection of reissued and new limited-edition sneakers, jewelry and sunglasses designed by Virgil Abloh, men’s artistic director at Louis Vuitton.
From Jan. 18 at the Vuitton flagship on Place Vendôme, meanwhile, visitors will be able to interact with the animated characters known as “Zoooom with friends,” introduced in July as a taster for the brand’s itinerant spring 2021 collection. Through a filter on the LV app, the cartoon figures come to life and take over the facade of the building.
Using advanced facial tracking technology, the app also allows users to trigger different animations and photographic content featuring