Cult Gaia Launches First Eyewear – WWD

Cult Gaia, the Los Angeles-based ready-to-wear, swimwear and equipment label recognized for its optimistic, resort fashions has this month expanded categorically with the launch of eyewear.

The launch consists of three kinds of assertion acetate sun shades — the Hera (a daring, rectangular body), Katka (a retro, round body) and Meira (an outsized sq. body) — in off-white, canary (orange) and seaspray (muted inexperienced) colorways. Moreover, the model has debuted two removable eyewear straps to accompany the eyewear; one, a sculptural white rattan orb fashion, the opposite, a silver Zinc alloy linked-chain.

A picture from Cult Gaia’s eyewear launch. 
Aaron Feaver

“Assertion-making sun shades are a pure extension to the Cult Gaia model, and our buyer’s wardrobe — we spent a 12 months and a half dreaming up the three silhouettes we launched with. Their names — Hera, Katka and Meira — have Inexperienced and Hebrew origins that means “queen,” “pure” and “gentle,” all of which precisely describe the Gaia Goddess. Identical to we’ve finished with our footwear, luggage, swim and ready-to-wear, we labored over this assortment to make sure the consequence was equal components utility and distinctive. It’s at all times essential to us to offer our buyer one thing really particular,” Jasmin Larian, Cult Gaia founder and inventive director, instructed WWD.

The gathering is out there on the model’s e-commerce with eyewear from $228 to $279, eyewear straps from $68 to $78.

An image from Cult Gaia's Eyewear Launch

A picture from Cult Gaia’s eyewear launch. 
Aaron Feaver

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