Huasheng Media Faucets Lucia Liu on New China-Targeted Journal Launch – WWD

LONDON – Trend stylist Lucia Liu has returned to China’s style writer Huasheng Media as group style editor in chief.

Chuxuan Feng, founding father of Huasheng Media, informed WWD completely that Liu will probably be working carefully with him on the creation of a model new China-focused style and tradition publication, in addition to particular initiatives throughout publications.

The identify of the publication will probably be introduced over the weekend.

The group is the writer of the Chinese language editions of T Journal, The New York Occasions Journey Journal, Kinfolk, WSJ. Journal, Wallpaper, Nylon, Drift, and Fathers Journal. It has performed an important position within the emergence of the China-centric aesthetic by collaborating with native inventive skills on productions, in addition to placing a mixture of native actors, administrators, influencers, and advocates of the covers to generate buzz on social media.

The launch of a brand new journal with out a international media model hooked up to it alerts a brand new and extra assured method to style publishing in a market that’s more and more shifting away from Hollywood, Ok-Pop, and even the Western style system, and has created a novel ecosystem that caters to Chinese language customers’ distinctive calls for.

In 2015, Liu was appointed as the primary government deputy editor and style director for T Journal China previous to its launch. Earlier than that, she was the type director for Harper’s Bazaar China.

She can be the founding father of the inventive company The Ballroom. Her shoppers embrace younger award-winning actresses and a few of the most in-demand singers in China, reminiscent of Zhou Dongyu, Zhou Bichang, Jike Junyi, and Yao Chen.

Her return to Huasheng Media, in a method, offers the incoming Vogue China editorial director Margaret Zhang even much less time to adapt and sustain with the rivals.

In contrast to Zhang, who is comparatively new to the scene in China, Liu has confirmed herself to be one in all China’s most visionary style editors over time.


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