Léa Seydoux Goes Bare for New Louis Vuitton Purse Marketing campaign – WWD

SOME LIKE IT HOT: Léa Seydoux will not be achieved exploring the completely different faces of Marilyn Monroe.

After channeling the display screen icon for the December difficulty of French Vogue, the French actress is reprising a few of Monroe’s most well-known picture shoots in her newest Louis Vuitton marketing campaign, which finds her bare in mattress with solely a Capucines purse for firm. 

The pictures have been photographed by Steven Meisel, artwork directed by Nicolas Ghesquière, creative director of girls’s collections at Vuitton, and styled by Marie-Amélie Sauvé. They recall to mind portraits by Eve Arnold of a unadorned Monroe rolling in mattress, in addition to “The Final Sitting,” a photograph shoot with Bert Stern that passed off six weeks earlier than the enduring actress died in 1962.

Léa Seydoux within the Louis Vuitton marketing campaign for the Capucines purse. 
Steven Meisel/Courtesy of Louis Vuitton

In her current French Vogue shoot with Alasdair McLellan, Seydoux re-created different well-known portraits of Monroe by Cecil Beaton and Milton Greene. 

A spokeswoman for Vuitton mentioned that whereas Monroe was “an eternal supply of inspiration,” the photographs additionally confer with the fantasy of “Bond women.” Seydoux is ready to reprise her function as Madeleine Swann reverse Daniel Craig within the upcoming James Bond movie “No Time to Die,” which is now set for launch in October after a number of postponements because of the coronavirus pandemic.

“The marketing campaign portrays the intimate relationship between a girl and her bag and highlights the timeless magnificence of the Capucines bag,” Vuitton mentioned in an announcement. The French vogue home is billing the fashion, launched in 2013, as a “fashionable basic,” highlighting the massive mannequin in black leather-based for the marketing campaign.

“The Capucines represents for me the quintessence of French know-how. I’m very proud to be the ambassador of this bag that I like and put on daily,” mentioned Seydoux, who has been a Vuitton model ambassador since 2016.

The marketing campaign is ready to interrupt within the April problems with magazines worldwide. 

See additionally:

Nicolas Ghesquière Lenses Louis Vuitton’s Fall Marketing campaign

Louis Vuitton Faucets Three Main Actresses for Purse Marketing campaign

Louis Vuitton Unveils First Marketing campaign With Léa Seydoux

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