Nicole and Sofia Richie have partnered for the primary time.
The daughters of singer-songwriter Lionel Richie — who’ve made names for themselves as a designer and mannequin, respectively — started designing a Home of Harlow 1960 assortment collectively in April of final yr. They lately shot the marketing campaign.
“It’s additionally our first shoot collectively,” mentioned Sofia, 22, days earlier than the photoshoot in Los Angeles. “This will likely be enjoyable.”
“Oh, my God, is it?” requested Nicole, 39, who based Home of Harlow 1960 in 2008 as a jewellery line earlier than increasing into attire and sneakers.
“It’s our first shoot!”
“She doesn’t know this, however I’m requesting that she put on a Lionel-style wig,” joked Nicole. “We’ll focus on morning of.”
The 2 defined that it was a mutual determination to work collectively, conceived of in the course of the early days of shutdowns because of the pandemic.
“The world was actually quiet final yr, and we had been simply speaking about our particular person hopes and desires and what we needed to do and make,” mentioned Nicole.
Launching Might 10 solely on Revolve, the spring line options crop tops, shorts, attire and swimwear, largely in whites, mint inexperienced, corals and nudes. The items have components of Nicole’s signature ’60s and ’70s-influenced aesthetic, utilizing crochet, silk, tie-dye and denim, whereas incorporating Sofia’s additions — extra structured, males’s wear-inspired appears. The whole lot is priced between $78 and $228.
“I like the oversize button-down,” mentioned Sofia. “You might just about put on it so many various methods, whether or not it’s with denims and heels or as a canopy for a bikini.”
“Sofia introduced in a bit extra of, I don’t know what you’d name it, road model and extra tailor-made items,” chimed in Nicole. “You already know, items that I feel enchantment to a youthful viewers.”
The 2 labored collectively remotely with the remainder of the design group. There have been quite a lot of Zoom conferences, mentioned Nicole.
“It was an actual problem, and we had been coping with transport delays,” she mentioned of operating the corporate amid COVID-19. “It’s an actual lesson in tips on how to hold a enterprise moving into a time of true stillness. And I feel for me, creatively, it was additionally having to take a pause and actually be sure that all the pieces that I used to be placing out on the planet was one thing that I felt just like the world would really like…that each piece was purposeful and had which means.”
The most important problem was anticipating the wants of customers throughout such an unpredictable time out there. “What I did know is I needed my buyer to really feel good within the garments and to really feel gentle and to be happy,” mentioned Nicole. “And so, that was the place I needed to go along with it and what I needed to base all of my selections off of.”
It’s much like how she feels about her personal private model, she added: “Dressing is so emotional. It’s actually essential for me to be happy in my physique and assured after I’m out on the planet, in order that’s type of the place my precedence takes place after I’m getting dressed.”
Each sisters have had the general public dissect their outfits in paparazzi pictures. For Nicole, it was predominantly in the course of the days of tabloids within the 2000s, and for Sofia, it’s on Instagram.
“Again then, there was no web or tagging manufacturers or something,” mentioned Nicole. “I truly contemplate myself just about a denims and T-shirt type of lady that dabbled in quite a lot of equipment.”
“Once I’m preparing, I wish to really feel snug and assured, and I don’t actually stick to 1 specific look,” mentioned Sofia. “It’s simply actually based mostly off how I really feel that day. And so long as I really feel good and comfy, then that’s what I put on.”