PARIS — OBCM is buying fellow Paris-based PR agency Ritual Tasks, efficient Might 1, the businesses stated in a joint assertion Friday. Monetary phrases of the deal weren’t disclosed.
OBCM founder Olivier Bourgis will function as president and chief government officer of each entities. Though they are going to be positioned in the identical constructing, he plans to keep up separate operations for the 2 corporations, in a bid to protect the id of Ritual Tasks, identified for representing edgy manufacturers like Space, Y/Challenge and GmbH.
Robin Meason, who based Ritual Tasks in 2013, has left the corporate and joined Balenciaga as worldwide PR director. Bourgis stated he deliberate to maintain on the company’s different three full-time members of workers, along with one part-time worker.
“I’m honored that Robin noticed me as somebody who may safe what she created and proceed its evolution. My goal is to maintain the id of Ritual Tasks intact by shut contact with purchasers and the staff to be able to increase on the company’s current pillars,” he stated in an announcement.
Bourgis instructed WWD it was vital to protect the unbiased soul of Ritual Objects, whereas bringing her clients the advantages of the teachings he’s discovered from working with bigger company purchasers.
“Robin has carried out the whole lot very organically, which is what units her company aside,” he stated. “I don’t need her purchasers to really feel like they’ve all of the sudden landed in an enormous construction. I actually need them to maintain this extremely private relationship she has constructed with every of them.”
OBCM, additionally based in 2013, handles round 20 accounts, together with Hole, Monki, Sandro, Marchon Eyewear and Zalando. Bourgis stated he appeared ahead to working once more with smaller manufacturers, as he did together with his former associate Mesh Chhibber at his earlier company MO Communications, later often called Relative MO.
“If you work with rising manufacturers or designers, you’ve got an actual advisory position and you’ll assist them in each stage of their growth. Whereas typically, while you work with giant corporations, the PR company is the final hyperlink within the chain. The methods have already been set, and also you’re there to execute them,” he famous.
“Our company purchasers have taught us to be very rigorous when it comes to planning and technique, so that’s one thing that I believe we are able to carry to a number of the purchasers at Ritual Tasks to assist them to develop to the following degree,” Bourgis added.
Meason stated they got here to an settlement in a short time, after realizing they shared an analogous method.
“I’m more than happy that Ritual Tasks will proceed with a like-minded spirit akin to Olivier. His experience in advertising, company methods and expertise in creating younger designers, coupled together with his humane method to style, made this evolution really feel like a pure match,” she stated within the assertion.
“I’m excited for Ritual Tasks to have Olivier’s management and reassuring, constructive vitality to create this new chapter,” Meason added.
She instructed WWD that having labored with Balenciaga inventive director Demna Gvasalia when she represented his personal model, Vetements, she felt energized about working alongside him full-time. “The one imaginative and prescient that I may think about doing that with was Demna’s,” she stated.