Julia Roberts Turns into The “Ambassadress” For Chopard – WWD
Julia Roberts remembers a sentimental present she obtained at a really early age.
“The primary piece of bijou I ever had was after I was in all probability eight years outdated. My father gave me a birthstone ring. It was so shiny and felt magical.”
Now, about 4 and half many years later, the actress with the long-lasting smile has turn into the official “ambassadress” for Chopard and the face of Chopard’s Joyful Sport marketing campaign, which launches Tuesday and unveils two new Joyful Sport timepieces, although in lots of iterations of the designs.
The marketing campaign with Roberts contains billboards, digital, editorial, and she or he’s in three quick movies directed by Xavier Dolan and styled by Elizabeth Stewart. One video takes a behind-the scenes peek at a Chopard shoot with Roberts; one other is a Q&A together with her, and a 3rd reveals the actress blowing kisses and frolicking, as if mimicking the motion of the 5 “dancing” diamonds within the watch circumstances. Via know-how developed by Chopard in 1976, with motion, the diamonds start whirling across the watch. Checking the time means additionally considering the ever-changing choreography of the diamonds. Whereas the marketing campaign focuses on the
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