I am going to put it like this: Even my 72-year-old father (who is aware of nothing about magnificence other than the occasional face masks I make him strive) has heard of Glossier. The model is simply that well-known. If pressed, he may even listing off a number of of the largest high sellers like Boy Forehead (which he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. In fact, he does have a beauty-obsessed spouse and daughter, however after I requested him when and the place he first heard of the model, his reply was a perturbed, “Do you assume I dwell underneath a rock?” (I think his habit to scrolling by way of his Google feed, however what do I do know?) Anyway, I digress.
Final 12 months, The Minimize reported Glossier’s price at a cashmere-cozy 1.2 billion, and whereas the model could be identified for its syrupy shimmer and pink packaging aesthetic, it is mainly untouchable the place product demand is anxious. Everybody is aware of Glossier, and everybody needs it. However after all, we now have some ideas as magnificence editors.
Regardless of its ironclad following, some merchandise are superior to others (simply being sincere!), and as individuals who—fairly actually—obtain and check out a whole bunch of merchandise each month, we’re fairly good judges of formulaic character. Forward, we’re sharing the 11 greatest Glossier merchandise we’re really obsessive about and have rebought after ravaging our preliminary free ones. Maintain scrolling! Your magnificence editor-approved Glossier purchasing information awaits.