The Bridal Council Continues Partnership With Pullquest – WWD

New York’s Luxurious Bridal Trend Week shall be held just about as soon as once more for its April season, operating April 6 to eight. For the second season, The Bridal Council has partnered with Pullquest to current a unified gross sales and media platform for the digital occasion. On Tuesday, The Bridal Council x Pullquest will unveil its up to date digital bridal hub that includes style exhibits and look books from 29 designers representing eight nations.

Designers featured will embrace: Amelia Casablanca, Amsale, Anne Barge, Atelier Couture by Professor Jimmy Choo OBE, Dana Harel, Eisen Stein, Enaura, Gracy Accad, Ines Di Santo, Kaviar Gauche, Kosibah, Lea-Ann Belter, Lihi Hod, Madeline Gardner, Marchesa, Maria Elena Headpieces, Monvieve, Mira Zwillinger, Naeem Khan, Neta Dover, Peter Langner, Rivini, Sareh Nouri, Sottero & Midgley, Temperley London, Van Der Velde, Verdin New York, YolanCris and Yumi Katsura. The positioning will even have a world database of 1,000-plus members of media, influencers and stylists, in addition to bridal salons worldwide.

“We’re delighted to as soon as once more associate with the members of The Bridal Council to deliver our know-how to the bridal business and assist manufacturers, consumers, editors and stylists navigate via these new, largely digital instances,” mentioned Natalie Meyer, founding father of Pullquest. “Based mostly on suggestions after the October market, our staff has been engaged on thrilling new options that we look ahead to introducing this April.” 

By the up to date hub, customers will be capable to view the season’s schedule, stream designers’ shows, view and obtain assortment imagery and chat immediately with the manufacturers. Moreover, the location contains an up to date catalogue of bridal types that features equally to a web-based procuring platform. 

“Based mostly on suggestions acquired by The Bridal Council members we’ve labored this season to supply a number of enhancements to the location. We’ve got expanded the classes that one can view, type and choose robes by silhouette, neckline, sleeve, cloth and embellishment. The customer/editor has entry to a whole lot of types with a click on of their mouse. The know-how has confirmed to be an ideal device for retailers to make use of for appointments with brides in retailer,” mentioned Rachel Leonard, editorial director of The Bridal Council.

Stylists may have the flexibility to put editorial pull requests; consumers and retailers will be capable to place wholesale order requests via the platform — which can show each wholesale pricing and urged retail pricing. (Collections will stay reside on the location, permitting retailers to put reorders for six months.) For designers, too, the platform serves as a one-stop-shop. 

“We actually created a holistic platform the place editors, stylists and types can get all of their work carried out in a single place,” Meyer defined over Zoom.

Separate from The Bridal Council x Pullquest’s digital bridal hub, the CFDA will concurrently debut bridal collections from April 6 to eight on its Runway360 platform. Designers listed on the CFDA’s NYFW Bridal April 2021 calendar embrace: Monique Lhuillier, Romona Keveza, Amsale, Anne Barge, Elie Saab, Ines Di Santo, Andrew Kwon, Marchesa Notte and Couture, Alexandra Grecco, Sottero and Midgley, Wiederhoeft, Sarah Nouri, Jenny Yoo, Scorcesa, Verdin New York, Gigi Burris Millinery, White One by Pronovias, PatBo, Halfpenny London, The Atelier Couture by Prof. Jimmy Choo, Obe, Mira Zwillinger, Yolancris, Julie Vino, Eisen-Stein, Kosibah, Fifth & Welshire, Odylyne the Ceremony, Gracy Accad, Dana Harel Design, Kelly Faetanini, Pia Gladys Perey, Marchesa for Pronovias, Francesca Miranda, Lihi Hod, Morilee by Madeline Gardner, Justin Alexander Luxurious Group and Justin Alexander Signature, Savannah Miller, Viktor & Rolf Marriage, Claire Pettibone, Edem Couture, Rivini by Rita Vinieris and Alyne by Rita Vinieris, Inbal Dror, Wona Idea and Naeem Khan.

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