Victoria’s Secret Flying Solo – WWD

Victoria’s Secret is formally going solo. 

On Friday, after many months of deliberating, mother or father firm L Manufacturers’ board permitted the spin-off of the lingerie model, which incorporates the Victoria’s Secret Lingerie, Victoria’s Secret Magnificence and Pink divisions. 

The transfer places Victoria’s Secret on the New York Inventory Change as a stand-alone agency, underneath the inventory ticker “VSCO.” As well as, L Manufacturers Inc. will quickly turn out to be Tub & Physique Works Inc., with the inventory ticker going from “LB” to “BBWI.” 

The adjustments are anticipated to take impact Aug. 2. L Manufacturers’ widespread inventory will start buying and selling underneath the brand new inventory ticker the next day. 

L Manufacturers plans to distribute one hundred pc of the shares of Victoria’s Secret to eligible shareholders of L Manufacturers’ widespread inventory after market shut on Aug. 2, with L Manufacturers stockholders receiving one share of Victoria’s Secret widespread inventory for each three shares of L Manufacturers widespread inventory held on the shut of enterprise on the file date of July 22. 

Goldman Sachs and J.P. Morgan are serving as monetary advisers for the deal. 

Victoria’s Secret has been laborious at work during the last 18 months to revive the innerwear model, which has been shedding revenues and market share for at the least three years previous to the pandemic.

After the deal to promote a majority stake of Victoria’s Secret to personal fairness agency Sycamore Companions fell via amid the pandemic, L Manufacturers stated it could separate the lingerie model from the extra profitable Tub & Physique Works model. 

“We consider Victoria’s Secret and Tub & Physique Works will obtain new ranges of success and unlock important worth for all stakeholders by pursuing progress methods greatest suited to every firm’s buyer base and strategic goals,” Andrew Meslow, chief govt officer of L Manufacturers, stated final month. 

Shares of L Manufacturers, which closed up 2.97 p.c to $73.50 apiece, are up greater than 361 p.c, year-over-year.

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